Strategic Partnering, Acquisition
has become a buzzword that often represents nothing more than a fancier sales pitch. We do
not support this approach to partnering. In our client engagements, we seek to identify
potential partners with complementary skills, capabilities, and interests in providing
value to their customers. We believe every successful partnership requires attention to
the "(SR)3 + SV2" -- Shared Resources, Shared Risk and Shared Reward.
Along with these, success requires Shared Values and Vision.
In addition to consulting
services, many of our training programs address these areas as well.
For information on the
Dimensions Of EXCELLENCE training programs, follow the
For information about our Best Practices
Assessments, follow this link:
Technology Products Company:
Strategic partnering and
alliances were a key part of this $ billion plus company. We
worked with this company in developing the strategies to drive more
successful alliances and partnerships, as well as embed a partnering
mentality into the business planning and strategies of the business
units. We worked with R&D, product management, marketing,
sales, finance, legal, IT, customer service in developing and
implementing partnering and alliance strategies. We worked
with many of the partnering teams to assess current relationships,
driving improvements in the results.
Semiconductor Equipment Partnership:
We worked with a major semiconductor manufacturer and a supplier of scientific instruments
in developing a strategic partnership between their organizations. We led the market
assessment, customer interviews and business planning that culminated in the development
of a strategic relationship to launch a series of products that would enable dramatic
improvements in chip yield for semiconductor manufacturers.
Communications Equipment Manufacturer:
We worked with a communications equipment manufacturer to develop and implement a
strategic partnering strategy to enable them to expand their development and distribution
capability. In this project we established partner selection criteria, identified
potential partners, and developed the initial strategies to approach the partners.
Software Developer Relations Team: Our
client manufactured a variety of hardware and software products. Key to their success in
the market was the ability to have support for their products integrated into a variety of
software products developed by independent manufacturers. We worked with this client's
developer relations group in establishing a solutions and value based focus in approaching
potential partners in defining a relationship. This strategy was oriented at identifying
the goals and strategies of potential partners and creating unique approaches to meeting
the needs of each partner.
Non-Profit Health Education Alliance:
Our client was a start-up company, hoping to provide educational and developmental
materials in the healthcare markets. In addition to advising this client on their overall
business strategy, we helped this client identify groups within the industry that had
shared objectives and needs. We helped this client develop partnering strategies to help
these organizations achieve their mission more readily, allowing our client to accelerate
the attainment of their goals.
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