Home | Up | Sales Management Training Curriculum | Key Account Development | Channels and Partners | Specialized Skills | Territory Management and Development | Sales Strategy and Execution | Strategic Partnering Workshop | Is There Real Value To Your Value Proposition


Dimensions of EXCELLENCE™ , Sales Excellence Curriculum

Evaluating Sales Channels, Developing Your Channel Strategy

These programs identify the importance of designing the sales distribution channel in a manner that optimizes the ability of the company to profitably reach its customers and markets.  They cover all aspects of channel strategy development, planning, implementation, and support. 

The programs have three tracks; one for those relatively inexperienced in developing and implementing channels, one for very experienced organizations who need to sharpen and tune their approaches, and one that can be offered as a value add support program to the partners themselves. 

Modules include:

  • Evaluating channels and developing your strategy.

  • Profiling and selecting the right channel partners.

  • Organizing to support the channel.

  • Building the channel partner plan, maintaining the relationship, what happens when things go wrong. 

  • Globalization, establishing strong global channels. 

  • Strategic Partnering

  • Developing the Partner Performance Matrix, maximizing ROI from each partner.

Other Dimensions Of EXCELLENCE Programs can be found in these links:

Our menu of programs grows continually.  Additionally, many more customized programs can be developed.


Information in this document is subject to change without notice. Other products and companies referred to herein are trademarks or registered trademarks of their respective companies or mark holders.

Dimensions Of EXCELLENCE™, EXCELerator™, and EXCELerators™ are registered trademarks.

Send mail to webmaster@excellenc.com with questions or comments about this web site. Copyright © 1997 Last modified: April 27, 2009

If you are interested in learning how to OutPerform and OutSell your competition, please contact us by phone or email:

Telephone: 949-305-7146
Address: 22715 Barlovento, Mission Viejo, CA  92692  USA
Electronic mail:
General Information: info@excellenc.com
Webmaster: webmaster@excellenc.com