Industry Right Sizing, Survival of the Fittest presented at ISA '96 in Chicago
September 01, 1996 -- Cleveland, OH: Dave Brock,
president of Partners In EXCELLENCE, and Dr. Ann Howard, of Virtual Dimensions, will be
co-hosting a marketing and sales seminar at ISA '96 at McCormick Place in Chicago.
This seminar and panel discussion will highlight
issues many organizations face as they restructure or "right size." In addition to co-hosting
the seminar, Mr. Brock will discuss the topic of how companies can "Do More, By Doing
Less." This discussion will highlight a critical success factor in restructuring an
organization, that is to stop doing things that do not need to be done. focusing on core
competencies that add value to the customer relationship.
In addition, the seminar will include presentations
by James W. Noel, of the Foxboro company, entitled "Alliances: Pots Of Gold or Puffs
of Smoke," by Jim Campbell will present "Right Sizing Selling Costs in Time of
Need: Sense or Nonsense." Wayne O'Neill will be discussing how the Internet will help
organizations leverage their marketing and sales efforts.
The seminar is being conducted in conjunction with
the ISA Technical Conference's Sales and Marketing Division. It will be held on Tuesday,
October 8 from 8:30-10:30 am. Other marketing and sales seminars being conducted at the
conference include a roundtable discussion entitled "Creating Successful Customers by
Partnering;" a panel discussion on "Working Effectively With Trade Press
Editors;" another roundtable: "Effective Use of a Manufacturer's Rep Sales
Force;" a plenary on "Internet Marketing for Engineers, Scientists and
Instrumentation Professionals and a tutorial on "Profitable Distribution, Survival in
the 90's and Beyond."
ISA is a 48,000 member international, non-profit,
educational organization for measurement and control professionals. The Society fosters
advancement in the theory , design, manufacture and use of instruments, computers and
systems for measurement and control. ISA '96, the Society's annual technical conference,
will be held at McCormick Place in Chicago on October 7-10.
Headquartered in Cleveland and with branches
throughout the United States, Partners in EXCELLENCE provides a variety of consulting and
training services to help companies outsell and outperform their competition. Clients
range from Fortune 100 companies to startups and include industries such as:
telecommunications, technology-based companies, consumer products, office products,
information systems and professional services.
For more information on Partners in EXCELLENCE's
involvement in this program or about services and capabilities, contact Dave Brock at
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and EXCELerators are registered trademarks.
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February 12, 2008
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