Partners in EXCELLENCE
Supports Product Launch for Eastman Kodak Company
March 01, 1996 -- Cleveland, OH: Partners in
EXCELLENCE played a pivotal role in supporting Eastman Kodak Company's launch of
Advantix® products for the Advanced Photo System, the biggest innovation in photography
in three decades.
Partners in EXCELLENCE, a sales and marketing consulting firm, created training materials
to help Kodak field representatives excite thousands of dealers worldwide about the new
products. The materials also serve as the basis for training materials Kodak is supplying
dealers, who began offering Advantix products this spring.
"We identified sales and dealer training as
critical factors in successfully launching our new product line within the industry,"
says Steve Mizelle, marketing manager for Kodak's Advanced Photo System business.
"Our objective was to develop a world-class training program to complement our
Meeting the diverse needs of Kodak's worldwide
sales organizations and dealers to develop an easy-to-implement modular program was
Partners in EXCELLENCE's challenge. "Our task was to take a complex set of products
and simply communicate how dealers could increase sales," says Dave Brock, president
of Partners in EXCELLENCE. "The Advanced Photo System represents the most significant
advance in the photography industry in 30 years. Partners in EXCELLENCE helped Kodak take
this technology to the marketplace."
Headquartered in Cleveland and with branches
throughout the United States, Partners in EXCELLENCE provides a variety of consulting and
training services to help companies outsell and outperform their competition. Clients
range from Fortune 100 companies to startups and include industries such as:
telecommunications, technology-based companies, consumer products, office products,
information systems and professional services.
For more information on Partners in EXCELLENCE's
involvement in this program or about services and capabilities, contact Dave Brock at
Advantix® is a registered trademark of the Eastman Kodak Company.
The Advanced Photo System® is registered to the System Developing Companies.