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Partners in EXCELLENCE Supports Product Launch for Eastman Kodak Company

March 01, 1996 -- Cleveland, OH: Partners in EXCELLENCE played a pivotal role in supporting Eastman Kodak Company's launch of Advantix® products for the Advanced Photo System, the biggest innovation in photography in three decades.

Partners in EXCELLENCE, a sales and marketing consulting firm, created training materials to help Kodak field representatives excite thousands of dealers worldwide about the new products. The materials also serve as the basis for training materials Kodak is supplying dealers, who began offering Advantix products this spring.

"We identified sales and dealer training as critical factors in successfully launching our new product line within the industry," says Steve Mizelle, marketing manager for Kodak's Advanced Photo System business. "Our objective was to develop a world-class training program to complement our leadership position."

Meeting the diverse needs of Kodak's worldwide sales organizations and dealers to develop an easy-to-implement modular program was Partners in EXCELLENCE's challenge. "Our task was to take a complex set of products and simply communicate how dealers could increase sales," says Dave Brock, president of Partners in EXCELLENCE. "The Advanced Photo System represents the most significant advance in the photography industry in 30 years. Partners in EXCELLENCE helped Kodak take this technology to the marketplace."

Headquartered in Cleveland and with branches throughout the United States, Partners in EXCELLENCE provides a variety of consulting and training services to help companies outsell and outperform their competition. Clients range from Fortune 100 companies to startups and include industries such as: telecommunications, technology-based companies, consumer products, office products, information systems and professional services.

For more information on Partners in EXCELLENCE's involvement in this program or about services and capabilities, contact Dave Brock at (949)305-7146.

Advantix® is a registered trademark of the Eastman Kodak Company.
The Advanced Photo System® is registered to the System Developing Companies.

Information in this document is subject to change without notice. Other products and companies referred to herein are trademarks or registered trademarks of their respective companies or mark holders.

Dimensions Of EXCELLENCE™, EXCELerator™, and EXCELerators™ are registered trademarks.

Send mail to webmaster@excellenc.com with questions or comments about this web site. Copyright © 1997 Last modified: February 12, 2008

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