Is There Real Value To Your Value
A Workshop For
Developing and Communicating Your Value
“What the business
thinks it produces is not of first importance, what the customer thinks he
is buying, what he considers value, is decisive. And what the customer buys
and considers value, is never a product. It is always utility, that is what
a product does for him.” Peter Drucker
Thousands of sales and marketing
professionals have leveraged the principles of Value Creation and Delivery
developed by Partners In EXCELLENCE. This workshop helps the
professional develop and communicate value propositions that are
differentiated and sustainable. Using the approaches presented in
this workshop will enable you to set yourself above your competition,
enabling you to OutPerform and OutSell them.
This workshop is not a workshop on value based selling techniques.
It is a rigorous workshop focusing the participants on
determining the unique, differentiated and sustainable differentiation of
their organization, products, services.
The problem with traditional value
What is value? Determining what
The 4 levels of value that must be
developed in communicating your value proposition.
The one killer question that must be
answered in every value proposition.
The 9 critical customer focused questions
you must answer to define and deliver real value to the customer.
Communicating your value propositions.
Creating value in every exchange with
Creating real differentiation and
sustainability in your value proposition. Making value genuine.
If you are a sales or marketing professional,
at any level, you will leave this workshop with tools that enable you to set
yourself apart from your competition. After completing this workshop and
using the tools presented in the workshop, you should achieve the
Drive stronger differentiation and
positioning in all marketing programs, creating greater awareness and
visibility in your target markets. Get more qualified leads into your
Create and implement winning sales
strategies by demonstrating superior value to your customer’s problems.
Improve win rates by at least 10%.
Build your relationship with customers,
enabling you to grow them and build your business with them.
Increase both sales volumes and the profitability of the customer
This workshop is very interactive, enabling
each participant to practice applying the tools in real situations. To
maximize the level of interaction and value each participant gets from the
workshop, class size is strictly limited to 15 people.
Each participant will leave the workshop with
a value proposition workbook, tools to assess the strength and
competitiveness of your value proposition, and support materials on best
practices in developing and communicating value. In addition:
Each participant will also
receive 30 days of ongoing telephone coaching from Partners In EXCELLENCE in
implementing the tools presented in the workshop.
Each participant will
have 6 months of access to the program website to download supplementary
tools, articles, and information to help in building their capabilities.
“We have been
looking to better understand how to build more powerful and focused value
propositions. Partners In EXCELLENCE work in this area is the most advanced
that we have seen. It has helped us think about our business and selling
differently.” Vice President, Siemens.
The investment in this workshop is $795.
Discounts for groups of 3 or more people attending from 1 company are 10%.*
The Early Bird registration discount is 10%* (Registration 10 business days or
more prior to the workshop).
For the current schedule and to enroll, click on this link
convinced, I have questions about the workshop
*The cumulative maximum discount for any workshop is 10%. Custom workshops
are available for corporations and organizations.