Research Survey:
The Role Of Partnerships And Strategic
Alliances With Customers And Suppliers
FREE PROMOTIONAL OFFER Through
September 25, 2009
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This report is normally
priced at $49.99. Until September 25 2009, you can get a
copy of this report for free by making a contribution of $25.00
or more to support Dave Brock's ride in the Southern California
MS 150 on October 10-11.
Your contribution will
go towards research and support of the millions of people and
families impacted by this disease.
Imagine, you can get a
free copy of this report, make a tax deductible contribution of
$25 or more, and get the personal gratification of knowing you
are supporting a tremendous cause.
To get this promotional
offer, just
Follow This Link, make a tax deductible contribution,
supporting Dave Brock's ride, then send Dave an email saying you
have made the contribution and requesting the report. You
can reach Dave at
dabrock@excellenc.com
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In May-June of 2009, Partners In EXCELLENCE
conducted a market research survey to learn more about the importance of
Strategic Alliances and Partnerships With Customers and Suppliers.
We conducted this study after seeing some disturbing trends reported
in the PWC 12th Annual Global CEO Survey. In that survey, one of
the issues the CEO's identified as a priority was building stronger
strategies around collaboration.
There were a few interesting data points:
- 57% of the CEO's agreed or agreed strongly that collaborative
business networks would be a defining organizational principle for
business.
- 71% believed collaborative business relationships are critical
with customers and clients.
- Only about 40% believed the same about supply chain partners.
We found the gap of more than 30% between customers and suppliers to
be very disconcerting. Depending on your point of view, everyone
is a customer or a supplier. We believe there needs to be
alignment in partnering strategies throughout the organization--with
both customers, clients, and suppliers.
As a result, we conducted a survey to test our thoughts.
Happily, we found the participants in the survey felt the same way.
A few summary observations are below.
-
Partnering and collaboration with both customers
and suppliers is a key strategy for the respondents.
-
The primary results from partnering were much
deeper relationships and far better understanding of customers. A
second result was increased revenue and share of customer.
-
The importance of establishing collaborative
relationships is more important now, in the downturn, than it was
before the downturn, though it has been important to the majority of
the respondents for some time.
-
There are only minor differences in views based
on company size (Companies over $100M in Revenue, and those less
than $100M).
-
The results, particularly the importance of
working with closely with suppliers is sharply in contrast to the
results expressed in the PWC CEO survey. They had a much lower
priority in working collaboratively with suppliers than the
respondents to this survey.
-
The big surprise is the respondents felt strong
relationships with suppliers contributed positively to their ability
to sell to and support their customers. Stated differently, each
level of the value delivery chain can have a positive impact in
value delivery to the customer. With supplier consolidations and
pressure for concessions (price, delivery, etc.), we had expected a
neutral to negative impact.
You can order a full
copy of this report for
$49.95. It will be
delivered to you as a
PDF. Along with a
copy of the report, you
receive a free
consultation call to
discuss the implications
of these results on your
organizational strategy.
Until September 25 2009, we
have a special promotional offer, you can get a copy of this report
for free by making a contribution of $25.00 or more to support Dave
Brock's ride in the Southern California MS 150 on October 10-11.
Your contribution will go
towards research and support of the millions of people and families
impacted by this disease.
Imagine, you can get a free
copy of this report, make a tax deductible contribution of $25 or
more, and get the personal gratification of knowing you are
supporting a tremendous cause.
To get this promotional
offer, just Follow
This Link, make a tax deductible contribution, supporting Dave
Brock's ride, then send Dave an email saying you have made the
contribution and requesting the report. You can reach Dave at
dabrock@excellenc.com
For more
information, contact Dave Brock at 949-305-7146 or email at
dabrock@excellenc.com
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Last modified: August 21, 2009
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