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Partnership and Alliance Health Check:

Partnering and establishing alliances is a critical element of many organizations' business strategies.  Organizations establish partnerships with customers, reseller/channel organization, strategic marketing partnerships, co-development relationships, or acquire other companies.

As important as partnering is to the execution of the organization's business strategy, 70% of partnerships and alliances fail and 23% companies do not recover their investment in their partnering efforts.

Partnerships and alliances are difficult to manage, but when they work, they produce tremendous results for each partner.  In our research, we have found most organizations do not have a means of formally assessing the partnerships.  They do not assess attitudes and opinions of each partner and those involved in the relationship.  They do not understand where there may be problem areas.  They do not understand how to re-align interests and get the partnership back on track.

The Partnership and Alliance Healthcheck is a tool developed by Partners In EXCELLENCE to assess opinions, attitudes, alignment, and other factors impacting the performance of a partnership.  The Healthcheck has 3 elements:

  • A basic assessment/survey using questions based on best practices in developing and managing partnerships and alliances.

  • A customized assessment/survey using questions that are unique to the goals and objectives of the partnership.

  • An executive review/workshop on the issues identified in the Healthcheck.

The  survey is administered over the web.  The executive sponsors, people from both organizations, and people directly involved in the partnership are asked about their opinions and attitudes about the relationship.  They are asked to identify strengths, weaknesses, and other factors critical to achieving the objectives of the partnership. 


The results of the Healthcheck are summarized in a detailed report and presented to the management and project team.  The review session includes a structured workshop in which the team identifies establishes actions, priorities, and milestones addressing the critical issues identified in the Healthcheck.

The Partnership and Alliance Healthcheck can be administered quickly at a very low investment.  The basic assessment for a joint partnership/alliance team of up to 15 people can be implemented within 5 business days for $3795.

For information on the Healthcheck and a sample assessment report please contact Partners In EXCELLENCE at Healthcheck@excellenc.com.



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